Interior Designers, Consider Advertising on Facebook
With Facebook’s online explosion, you have no doubt been made aware of the potential that exists to grow your business. If you have concerns that Facebook is not a good advertising platform for the Interior Design industry, consider these interesting statistics:
- There are over 500 million people on Facebook worldwide, the chance that your potential clients are part of this network is substantial.
- As of April 2011, Facebook toppled Google to be proclaimed “the most visited site” in the U.S.
- When online, the average American spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
- Advertising revenues for Facebook are touching a billion dollars, which means big money is being spent on ads there. Translation: more and more businesses are seeing the potential to advertise via Facebook.
Should You Advertise Your Designing Services?
If you have already implemented Facebook Strategies for your business, then you are already on your way to increasing your following, thus growing consumer awareness of your company’s products and services. Now is the time to start considering whether you would also benefit from utilizing Facebook’s ads.
What Are The Benefits of Advertising on Facebook?
- Targeting The Audience: One of the many highlights of advertising with Facebook is the ability to select who sees your ad. Through specific keywords and other variables, you are able to target your ads to a particular group of consumers, such as; people of a certain age, where they work and live, their relationship status, their gender, and so on. Thus, you are able to create specific content that will appeal to specific consumers, narrowing your marketing efforts and increasing your chances of gaining a new client.
- Helps Create a Fan Base: Facebook establishes a “Become a Fan” or an “RSVP” to your promotional event right on the ad, meaning your potential clients don’t necessarily even have to see your ad on Facebook, it could have been recommended by one of their friends.
- The Snowball Effect: In conjunction with the previous statement, creating an ad that is “liked” by another user utilizes the “snowball effect” and allows your ad or event to be seen by all of their followers, therefore, expanding your fan base without any additional effort on your part.
- Cost Effective: There is no set cost for ads placed on Facebook. To clarify, Facebook ads are not free, but you only pay for the amount of clicks your ad receives. Using the CPC or CPM model from Facebook’s ad platform you are able to utilize their “bid estimator” which helps you establish the costs of your ads by comparing what other advertisers are paying for ads similar to yours.
- Utilizes Landing Tabs: Your ads can help drive your clients to content that is relevant to your website, but not necessarily on your website. For instance, you can have your ad inform them of an upcoming event in which they can RSVP, or even to a video application that delivers even more content specifically targeted to them – or by using the new landing tabs – you can even utilize E-commerce.
Facebook Offers Opportunities
From every standpoint available, it appears that Facebook will be here for a very long time. It is quickly becoming a force that influences the way a consumer shops, where and how they spend their dollar, and it’s affording them options for researching businesses that they’ve never had available before. Advertising your Interior Design business – is an opportunity worth exploring.
If you are relatively new to utilizing Facebook’s advertising options, it’s always wise to spend a little down time to research their policies and procedures which could potentially help you avoid costly mistakes. In addition, it’s worth noting that Facebook is a bit notorious for implementing changes often, which can have an affect on the way you use it’s services, both professionally and personally.
For more information on this subject, as well as gaining insight into all areas of designing, please visit us online at InteriorDesignPro.org.