Does Your Marketing Help You or Hurt You?
This article was submitted by guest author Barbara Deckmeyer of High Dollar Designer. If you would like to read more articles by Barbara, please leave a comment below.
Has your interior design business gotten passed over for the large, projects? The competition for fabulous big-budget projects in today’s market has gotten fierce! No one needs to tell you how difficult it may be to land the juicy projects. I’ve listed several proven ways to insure your pipeline is bursting with big budget clients. The big projects are out there… what are you doing to attract them?
Branding – Branding is a fancy schmancy way to say ‘Image’. What does yours say about you? As an interior designer no one needs to tell you how important visual imagery is. How many clients have difficulty visualizing what you had in mind until you sketched it or provided a color board for them? The way you present yourself and your company branding all contribute to whether you win a project or not.
Website – Does your website work for or against you? Have you been lazy in keeping it up-to-date? Have you implemented today’s marketing tactics or are you using old techniques that used to work 5 years ago? Think of your website, as the color board that helps clients visualize what their project could look like. I doubt you would show them something that was popular 5 years ago. A ‘mom-and-pop’ type, ‘do-it-yourself’ website and marketing materials will only cause the big-budget, sophisticated clients to look past you.
Does your Hello say Goodbye – One way sure way to turn off big budget clients is hearing kids crying or dogs barking in the background while you’re on the phone. If that’s an area of concern for you, consider getting an answering service. For a minimal investment each month you can have your phone answered for you. When a call comes in, they transfer the call to you after you’ve gotten to a quiet place to talk and create a good impression on that prospect.
Every single detail you put forward about you and your interior design business matters. Designers that put effort, energy and money into their branding have the most opportunities for bidding on new projects.
When’s the last time you reviewed your business cards, website and advertising materials? Consider getting those updated by a professional industry specialist. Don’t do it yourself (unless you were a graphic designer in a previous career). I’ve seen too many interior designers with home made websites wonder why they aren’t landing the big-budget, sophisticated clients.
Take your interior design business to new heights and win those big-budget clients! Invest in an upgrade to your image and marketing materials. You’ll be glad you did when you’re swimming in new, lucrative projects!
Barbara Deckmeyer of High Dollar Designer works with interior designers who are ready for more clients and more money in their business. Known for her creative and passionate approach to marketing, Barbara combines both technology based online marketing, with tried and true offline techniques. Her client’s businesses generate more leads and more money as a result. The strategies Barbara recommends and uses herself provide proven, verifiable and easy to track results.
If you are struggling to generate proven, consistent profits with your marketing, Barbara can help. Visit www.HighDollarDesigner.com or call 949.494.3345 to schedule your complimentary “Marketing Strategy Session” today!