“Tweet” Your Interior Design Business to Success – With Twitter
Five years ago if you were to hear a “tweet” you’d be looking over your shoulder to admire a passing bluebird. Today, that little bluebird is not only being heard by over 175 million people, but it’s flying virtually on your computer screen – and it has a name; “Twitter”. This information network is relatively new to the social media lineup – but the impact it’s starting to have on small businesses is getting tougher to ignore.
Twitter, along with using Facebook to Engage Your Fans, has become a driving force for many Interior Designers wishing to advance their businesses – or stay on top of breaking news in the Designing Industry. With every little “tweet” sent or received you have a chance to promote your blog, search news and trends, and connect with followers instantly – thus being able to market, brand and grow your business… and no matter what business you are in, that is a very good thing.
8 Ways Twitter Is Beneficial for Your Design Business
- An Affordable Marketplace: There are very few places that you can advertise your wares, your services, and your company – for free. Now-a-days with the skyrocketing cost of advertising, “free” is almost never heard of – but that’s exactly what you get with Twitter. Unless you choose to hire someone to “tweet” on your behalf, you simply cannot find a more affordable means of marketing your designing services. With that said, keep in mind using Facebook Strategies is just as beneficial, as well.
- Branding Your Business: The wonderful thing about Twitter is that you don’t have to be a major player to utilize the free marketing it offers you. When you take advantage of using Twitter to market your services and products, you are keeping your business front and center, thus building your brand. The more you “tweet” the more recognition your brand will receive – whether it be simply from an individual perspective or your business’.
- Listening to the “Tweets”: Client/Customer feedback is an important element in any business, but especially true for the Design Industry where referrals can be the holy grail of advertising. Is your client excitedly tweeting about how fabulous their Traditional Interior Design turned out – or are they miffed about the color combination that was selected? They may not tell you personally… but they will tell their friends. “Following” your clients via Twitter will enable you to tap into their thoughts … and allow you to make sure they are completely satisfied and happy, in addition it provides you with a chance to correct any issues that caused them concern.
- Build Client Loyalty: It’s funny to that think one little “tweet” from a little blue bird has the power to grow your business – but it absolutely does. Take advantage of the platform to advertise your services via coupons, discounts, announcements, promotions, etc. Did you just find a fabulous buy on a Window Treatment? Within one minute you can literally send that bit of information out to hundreds of followers, thus keeping them informed and “loyal” to receiving future “tweets” from you.
- Keeping Ahead of the Competition: What’s the saying – “the early bird gets the worm” … ? It’s an analogy that can literally apply to Twitter. Following other businesses or industries that pertain to your profession, will allow you to bring products, services and other newsworthy events to your clients. When you are constantly being updated as to what’s going on in the industry, you will simply be one step ahead of your competition.
- Networking: Not only does Twitter allow you to connect with your clients – but it allows you to network with other professionals in your industry as well. Keeping informed of what your competition is up too, or being able to network with associates, can be an invaluable tool that keeps your business on the upward swing.
- Microblogging: Although Twitter will never be able to replace blogging, it can certainly be its best friend. Through Twitter’s 140 character limit, you can easily make a quick comment in regards to your blog post which will drive traffic to the blog itself and help build your customer base.
- Organizing: Social networking is huge in today’s society. If you are IM’ing, bookmarking sites on line, using RSS, receiving Google Alerts or any other electronic features you take advantage of, using Twitter can actually help you streamline all that interaction. In fact, you can even use Twitter instead of emailing. This one stop social networking tool can literally save you time and put your all your resources in one convenient format.
Raise Your Bottom Line With Twitter
Everyday thousands of people are using the Twitter platform to “tweet”. By contributing to the chatter you are connecting with your clients and staying visible in their eyes as well as the overall designing community. Even if you don’t tweet, you can still take advantage of the system and be kept informed of the latest breaking news in the design industry – and other industries that are important to your business. Sometimes, just staying one foot in front of everyone else is all that’s needed to raise your bottom line.
For more helpful information on marketing your Interior Design business, please visit us online at InteriorDesignPro.org.