4 Easy Ways to Boost Your Online Visibility
If you’re a business owner, hopefully you’re already aware of the necessity of a clean, modern website. And if you’ve talked to us at InteriorDesignPro, you probably also know that VISIBILITY is a crucial element.
Not all websites are created equal – just because you have one doesn’t mean people are seeing it.
Don’t let your business be one of the many casualties of invisibility.
InteriorDesignPro builds ALL our clients’ websites to be Google-friendly. (That means we know websites, we know coding, and we understand how Google really works.) In constructing a powerful website, we do everything on our end to ensure Google will like – and therefore rank – your site. But did you know that a lot of your visibility is in YOUR hands? InteriorDesignPro can do the legwork, but you have to make the choice!
Here are 4 things you can do to increase your visibility:
1. Email Marketing. Email marketing is alive and well! But there is a balance to be found – too many or too long is annoying, and too few – or the wrong kind – is ineffective…and possibly still annoying. We can help you strike that perfect balance. Brief, succinct emails with the right content and a specific call to action can add value to your clients.
The key word here is VALUE – people DO NOT want sales pitches (do you?). The purpose is to add value to your customers. Email marketing is about making relationships, not sales.
2. Google+. Google+ has essentially the same functionality as Facebook, but (and this is a BIG but) the content on Google+ is being indexed by the Google search engine. And, in case you didn’t know, Google is by far the most dominant search engine in the world, so trust us when we say it behooves you to deposit as much [good] content with them as possible.
If you’re already using Facebook, great! Now just copy and paste that content into Google+.
3. YouTube. YouTube is the 2nd largest search engine to Google. Google owns YouTube and wants to show videos in their search results, so naturally they are going to index YouTube videos. Plus, people love videos! Many of your potential customers will choose watching a video over reading content any day.
4. Blogs. Blogs are useful for two reasons. One, to personalize your company and two, GOOGLE LOVES BLOGS. Google indexes fresh, new content. When comparing your site to your competitors’ site, the one that’s being updated regularly wins. You can outrank your competition because Google knows your site isn’t dead.
The key to blogging is current, value-added content such as business news, industry news, and ideas or tips for your clients. You can even showcase your company’s charity work – anything to make your business more personal. Just remember – keep it separate from your personal life. Your business blog is not an appropriate venue to share your political musings.
Seem overwhelming? No worries! InteriorDesignPro can help you with any and all of these visibility-boosting techniques. Just contact us!