How to Get Your YouTube Videos in Google Search Results
Did you know that YouTube is now the 2nd largest search engine in the world? It’s now even more important to understand SEO for YouTube Videos. You may also know that Google owns YouTube, so they work together to match Google searches with relevant videos. The goal with today’s post is to give you a better understanding of how to optimize your videos so that you get more exposure in YouTube searches as well as Google rankings from your YouTube videos.
Consider the Keywords
It is important to consider specific keywords that your customers use to find you. This is the case for any type of search engine optimization, and it applies to video SEO as well – remember, YouTube is a competitive search engine just like Google. How would your customers ideally find you? You’ll of course start with whatever your product or service is, but what next? Location is pretty popular for narrowing it down; if there are specific cities that you serve, you’ll definitely want to rank for your location. Think about your niche industry and what specific keywords your customers type when looking for whatever it is that you do. Accurate and appropriate keywords will play a huge role in your video popping up in searches.
Take a look at this video from Dr. Freedman, a great example. She is a psychologist in Calabasas and she did a series of videos about different conditions and treatments. Here she includes a service she offers, the location, and her company name in the title of the video.
Titles and Descriptions
Once you have your keywords ready, you can follow a fairly similar format for all of your titles and descriptions. Let’s take a look at an example. Say you sell grilled cheese sandwiches in Los Angeles. You figure your ideal customer would find you by searching Grilled Cheese Sandwich Los Angeles.
Title – Grilled Cheese Sandwich Los Angeles – We offer the best Grilled Cheese Sandwiches in Los Angeles (You want to start and end with the keywords you are targeting for best results.)
Description – Heywood is proud to offer the best Grilled Cheese Sandwich in Los Angeles! If you’re hungry, be sure to visit our restaurant and enjoy all of our cheesy, delicious sandwiches. Classic cheddar, creamy brie, we have them all! Open daily, 11am – 9pm.
–Here, you will definitely want to use several “related” terms that are highly relevant to your keyword (like hungry, delicious, cheddar, brie). Make sure to write the content in a compelling manner that drives the user to take action. This description is what customers will see before they view your video – so write it for the user and not for the search engine.
Tags – Don’t be spammy here. Stick to 5-10 tags for each video and don’t go above that. Only include tags that are relevant to the video. DO NOT SPAM YOUR VIDEOS. You do not want to be penalized or even blacklisted! Basically just include your location, your product, and your key “related” terms that you use in the video and in the description.