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Venice, Florida 34293
|GENUINE ITALIAN LINENS - The World's Finest Handcrafted Italian Bed Linens||Follow|
GENUINE ITALIAN LINENS - The World's Finest Handcrafted Italian Bed Linens
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|Personal Quote/motto:||GENUINE ITALIAN LINENS - The World's Finest Handcrafted Italian Bed Linens|
|%Awards%||Selected as one of Men's Journal magazine Essentials in March 2012 Essentials Issue.|
|Company Name||Vero Linens|
|Phone Number||Click to See Phone Number|
|Location||Venice, FL 34293
|Fee Structure||All Major Credit Cards|
|Honors & Awards:||Selected as one of Men's Journal magazine Essentials in March 2012 Essentials Issue.|
About Vero Linens
Our business started in the hospitality industry (luxury hotels). Our customer focus has been with small luxury properties across North America.
In 2009, when the economy began to soften, we began to look at different ways that we could expand our market. Many factors were affecting the luxury linen business, particularly in the hospitality industry. Demand for luxury accommodations were down as the US entered the current recession and these hotels sought ways of reducing expenditures, and they cut back on many of the amenities.
Luxury linen manufacturers, in an effort to maintain brand image and status, have strict pricing guidelines - wherein the retailer is required to sell their products at specified price points (225% to 300% mark-up).
Herein lies our discovery and opportunity:
People still want high quality- linens.
They want value as well.
People are becoming more comfortable with purchasing on the internet including luxury linens).
Other luxury linen manufacturers evolved in a pre-internet world that is, they established their brand and distribution channels through independent retailers. Today many do sell their merchandise direct to consumers on the web, but it is at full retail otherwise every retailer that stocked their merchandise would stop selling it if the manufacturers were undercutting them.
We discovered this interesting conundrum these manufacturers are literally handcuffed to this distribution method, as they can never take a sell direct below retail pricing approach or they will lose their entire retail distribution network.
Vero, on the other hand, had only sold its product direct to hotels.
Here is what we did:
Select some of the finest cotton textiles available, produce them to the highest quality standards and sell them directly to consumers on the internet without the retail mark-up. The end result - a customer can purchase the equivalent of a $1,000 sheet set for around $400 - value, value, value and we take the risk out of it as well via free shipping and a money back guarantee!
Vero Linens offers some of the Worldâ€™s Finest Bed Linens. All of our linens are manufactured in Italy. We have selected some of the finest cotton textiles available; we finish these fabricsRead more »Luxury Italian Flat Sheets, Pillowcases and Deep Pocket Fitted Sheets Luxury Italian Pillowshams, Pillowcases & Duvet Covers Luxury Italian Pillowshams, Pillowcases & Duvet Covers Luxury Italian Pillowshams, Pillowcases & Duvet Covers Luxury Italian Pillowcases, Flat Sheet and Fitted Sheets Luxury Italian Flat Sheets, Pillowcases and Fitted Sheets
Vero Linens offers several varieties of Down Product, our sleeping pillows come in (3) different fills â€“ an all Down Pillow, our most popular â€“ Compartment Pillow (which is a smaller featherRead more »Down Comforters Sleeping Pillows Down Comforters & Sleeping Pillows Down Comforters & Sleeping Pillows