New York City’s Purificare-US fuses style with wellness with its modern, state-of-the-art European bathroom products that transform garden variety bathrooms into spas.
The importer/distributor serves home, spa and hospitality markets with its overseas brands, including Aquademy, JEE-O, Flaminia and Sasha by Jacuzzi. Its lines offer high-design saunas, showers, sinks, bathroom furniture and more.
“It’s been a long-time coming,” states Birgit Teblick, who founded Purificare-US with Guy William this year. “The US market has been hinting for years that it has wanted more European flare in bathroom design options, and with our four highly selective brands, we’re bringing those options to the consumer and commercial markets.”
According to Teblick, some of the features that characterize “European” are:
● Faucets and showerheads with buttons to control water flow, temperature, and on/off functions.
● LED lights/chromatherapy integrated into the water stream.
● Unique faucet shapes.
● Faucets and tub fillers that create a waterfall effect.
● Unique showerhead groupings, with contemporary shapes.
● Free-standing washbasins.
● True architectural elements.
Teblick had already created a successful business with Jacuzzi brand in Belgium when she met William, a fellow entrepreneur. The two joined forces to bring European bathroom products to the US, Telbick bringing her eye for aesthetics and William his considerable business experience.
In addition to offering products, Purificare-US provides guidance and expertise in choosing fixtures.
Teblick and William agree that a bathroom isn’t just a bathroom, but a sanctum. Teblick said, “These are our sanctums and should be treated as such. They are the places we go to relax, to soothe away the stresses and strains of everyday life, to pamper and rejuvenate ourselves. We emerge as better people in every sense.
“Thats what drives Purificare. Our carefully selected collection of fine wellness products including whirlpool baths, hot tubs, rainshowers and steam columns complemented by beautiful furniture and ceramic sanitaryware, provide professional architects, interior designers and project managers not just with the tools, but with the inspiration to create absolute perfection.”